Area Sales Manager - South - Kerala

We are looking for a dynamic, commercially driven and results-oriented Area Sales Manager – Kerala to lead sales and retail operations across the assigned territory, covering both Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs). The role will be responsible for driving primary billing and secondary sales across EBOs, secondary sales through MBOs, store-level profitability and productivity, operational excellence, inventory management, franchisee/partner relationships, team performance, and market development. The Area Sales Manager will manage a large field team of 50+ employees and will be responsible for translating business strategy into actionable territory plans, ensuring consistent execution at store and counter level, identifying growth opportunities, and strengthening the brand's presence across Kerala. The incumbent will work closely with internal functions including Retail Operations, Visual Merchandising, Supply Chain/Logistics, Marketing, Finance, HR and Customer Service to ensure seamless execution and achievement of business objectives. Particulars Details Department Retail Operations Designation Area Sales Manager Position Area Sales Manager – Kerala Location Kochi, Kerala Region South Reporting To Regional Manager Experience 8+ Years Qualification Graduate / Postgraduate Key Responsibilities 1. Sales & Business Performance Own and drive sales performance across the Kerala territory, covering both EBO and MBO channels. Deliver monthly, quarterly and annual sales targets in line with business objectives. Drive primary billing and secondary sales for EBOs & Francise and effectively manage secondary sales through MBOs. Develop territory-wise and store-wise sales plans to achieve revenue and productivity targets. Monitor sales performance at outlet, cluster, channel and territory levels and take timely corrective actions. Identify underperforming stores/counters and develop specific action plans to improve productivity. Drive like-for-like growth, conversion, average transaction value, units per transaction and other relevant retail KPIs. Identify opportunities for revenue growth through new locations, improved productivity, assortment optimization and stronger partner engagement. Ensure effective execution of promotions, campaigns and business initiatives across the territory. 2. EBO Management Take overall responsibility for the commercial and operational performance of assigned EBOs. Ensure achievement of store-wise sales and productivity targets. Monitor daily sales, footfall, conversion, ATV, UPT, stock availability and other key performance indicators. Ensure effective utilization of store inventory and minimize stock-outs and excess inventory. Drive timely replenishment based on sales trends and store requirements. Ensure adherence to company policies, SOPs, operational processes and brand standards. Conduct regular store visits and performance reviews.