Assistant General Manager - Digital Commerce & MarTech Application Management

The Assistant General Manager – Digital Commerce & MarTech Application Management will lead the technology ecosystem supporting Skechers India’s digital commerce, customer engagement and omnichannel operations. The role will own the application roadmap, delivery and ongoing management of Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce Data Cloud, campaign microsites, and Vinculum Order Management System. It will ensure these platforms operate as a connected, secure, and scalable ecosystem, enabling seamless customer experiences and supporting online revenue growth, conversion, and retention. The incumbent will partner with Digital Commerce, Marketing, Retail, Supply Chain, Finance, and global and local IT teams to translate business priorities into technology solutions. Designation: Assistant General Manager Role: Lead – Digital Commerce & MarTech Application Management Department: Information Technology Location: Mumbai – Head Office (Andheri East) Experience: 12–15 years Reporting to: Associate Director - IT Direct reports: 2 — Business Analyst and Application Support Key Responsibilities 1. Digital Commerce — Salesforce Commerce Cloud Own the SFCC B2C storefront roadmap, application enhancements, releases, availability, performance, and security. Lead development across SFRA and PWA Kit/headless architectures, covering catalogue, pricing, promotions, search, checkout, and customer accounts. Partner with business teams on site speed, Core Web Vitals, technical SEO, A/B testing, and personalization. Manage cartridges and third-party integrations, including payments, tax, fraud prevention, ratings and reviews, search, and customer support tools. Ensure readiness for peak trading periods through load testing, capacity planning, release controls, and coordinated production support. 2. Marketing Technology — Salesforce Marketing Cloud Lead SFMC architecture and operations across Email Studio, Mobile Studio, Journey Builder, Automation Studio, Contact Builder and Data Extensions. Enable customer lifecycle journeys, including welcome, cart and browse abandonment, post-purchase, win-back, loyalty and transactional communications. Integrate SFMC with commerce, CRM, and customer data platforms to support event-driven engagement and consistent customer profiles. Oversee deliverability, consent, preference management, and applicable privacy requirements. Manage complementary platforms for WhatsApp, conversational commerce, analytics, and tag management. 3. Customer Data Platform — Salesforce Data Cloud Lead end-to-end Data Cloud implementation, from business case and use-case prioritization through architecture, deployment, and adoption. Establish ingestion from commerce, marketing, OMS, POS, loyalty, ERP, marketplace, and web/app data sources. Define data models, Data Model Objects, data spaces, calculated insights, and streaming insights. Configure identity resolution to unify customer profiles across online and offline channels.