Whitespace Marketing Manager

Title: Whitespace Marketing Manager Location: Mumbai About Opella Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com. Main Responsibilities 1. Lead End-to-End Assessment of Whitespace Opportunities Lead deep dives into prioritised whitespace opportunities identified through the strategic planning process. Develop a deep understanding of consumer and HCP needs, category dynamics, market potential, competitive landscape and unmet needs. Assess the attractiveness and viability of opportunities from a consumer, marketing, commercial, regulatory and financial perspective. Identify the key consumer problem or unmet need and determine the potential role Opella can play in addressing it. Benchmark relevant categories, brands, markets and business models to identify winning approaches and learnings. Build a clear recommendation on whether to pursue, refine, test or stop an opportunity based on evidence and potential. 2. Develop Consumer & Brand Value Propositions Translate consumer and HCP insights into compelling consumer propositions and brand concepts. Define the target consumer, consumer need, positioning, proposition and key points of differentiation. Explore potential product formats, claims, benefits, pack architecture and other elements of the consumer offer in partnership with relevant functions. Work closely with Medical/Science and Regulatory to ensure propositions are grounded in credible science and viable within the regulatory environment. Develop compelling strategic narratives to communicate the opportunity and the potential for Opella to win. Challenge existing category conventions and identify opportunities to develop disruptive or differentiated propositions. 3. Validate Opportunities Through Consumer & Market Testing Lead consumer and HCP research, concept testing and market validation for prioritised opportunities. Develop hypotheses and test them rapidly to establish consumer relevance and commercial potential. Design and lead pilot initiatives where appropriate to de-risk opportunities before significant investment. Use learnings from research and pilots to refine the proposition, positioning, GTM model and launch approach.