Digital and Media Lead

Job Title: Digital & Media Lead Location: Mumbai About Opella Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people' s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.Headquartered in France, Opella is the proud maker of many of the world' s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com. Main Responsibilities 1. Integrated Media Strategy & Planning Own the end-to-end media strategy, planning and effectiveness agenda across the brand portfolio. Lead integrated media planning across TV, digital video, social, search, programmatic, OOH, print, radio, influencers and other emerging channels. Translate brand strategy, consumer insights and business priorities into clear audience, reach, frequency, channel mix and investment choices. Partner with Brand teams to define the optimal balance between brand building and performance, and between offline and online media. Lead annual and campaign-level media planning, ensuring investments are aligned to brand objectives and growth opportunities. Stay ahead of changes in the Indian media ecosystem and identify opportunities to test, learn and scale new channels and approaches. 2. Media Effectiveness, Measurement & ROI Establish clear objectives, KPIs and measurement frameworks for media investments. Drive rigorous campaign evaluation, cross-media measurement and ongoing optimisation. Build stronger understanding of incremental reach, media efficiency, brand impact and business outcomes, moving beyond platform-level metrics alone. Champion the appropriate use of media mix modelling, attribution, brand lift studies and experimentation to strengthen investment decisions. Build a strong test-learn-scale culture, ensuring learnings are systematically applied to future media plans. 3. Digital & Performance Marketing Lead digital media strategy across online video, paid social, programmatic, search and performance marketing. Drive brand discoverability through SEO, SEM, content and social media. Ensure digital is integrated into the overall consumer and media journey rather than planned as a standalone channel. Drive continuous optimisation against agreed brand, consumer and performance KPIs. Partner with Brand teams to develop digital-first creative and content appropriate for different platforms and audiences. 4. Social, Content & Owned Digital Ecosystem Shape the strategic approach to social media and digital content, ensuring brands are relevant to consumers and culture. Support Brand teams in developing platform-relevant digital assets and content.