Senior Brand Manager

Job Title: Senior Brand Manager Location: Mumbai About Job: Mission statement To craft and drive Allegra Brand strategy for India with complete responsibility of creating the Integrated Brand Plan, delivering on Marketing Calendar and managing the A&P investments. To build Allegra Innovation pipeline, work with relevant stakeholders to commercialize NPDs, launch and successfully scale up the NPDs To create and drive the allergy therapy building initiatives among doctors and consumers. Main Responsibilities §To be responsible for the market share, Sales growth and profitability for the portfolio in India §Develop a Marketing calendar to drive the strategic priorities of the Brand. §Manage the A&P budget for the Brand to ensure strong ROI and optimal spend across key marketing interventions. §Design effective and innovative integrated marketing campaigns for consumers/ HCPs across mediums - In clinic, Ex clinic, Digital, Mobile, Print, Radio etc. and flawlessly execute them. §Monitor competition on various aspects such as new offerings, pricing, consumer offer, ATL/BTL/TTL activities and course correct strategy if required by periodic travel to different geographies  §Conduct intense consumer research directly and through third party to constantly generate insights that can be applied to creative campaigns, product ideas or even on-ground changes §Liase with Internal stakeholders (sales force, Industrial Affairs, Regulatory, Medical etc.)  to ensure timely execution and price increase, margin improvement programs and External stakeholders (Creative, other Vendors) to ensure timely execution of New Product Development projects §Conduct consumer immersions and understand the key insights pertaining to allergy. §Leverage the insights into an actionable communication strategy. §Deliver the communication on the right channels across mass media, digital, in-clinic Allegra NPD Pipeline §Work with relevant stakeholders to develop the products for commercialization as per global brand architecture §Develop, execute, and monitor business plan for the new products development. Knowledge, Skills & Competencies / Language Relevant Work Experience Minimum years of experience A total experience of 5+ years in Marketing Function with significant exposure to HCP marketing. Consumer marketing experience would be preferable. Preferred industry experience Healthcare FMCH / FMCG. Functional Knowledge Required Product / Domain Knowledge Knowledge of the latest trends in Marketing Understanding of the domestic Pharmaceutical Industry. Field experience of up to a year would be preferable. Skills Required Basic Financial Management Knowledge Analytical ability including computer application knowledge. (MS Office, Data Warehousing, Database software) Desired Competencies Act for Change Think strategically Strive for Results Commit to Customers Swift logical Decision making Co-operate Transversally Develop People  Qualifications Graduate in Science/Pharmacy