Marketing Manager - Hatchery

Job Purpose The Marketing Manager is responsible to develop and implement marketing campaigns, information and activities that promote the poultry franchise of Zoetis India. The role is responsible for the marketing management of hatchery portfolio which is the growth engine. The colleague will have the responsibility of customers availing Zoetis hatchery products and services. The colleague will also lead the team of engineers providing hatchery services to the customers. They develop the marketing strategy in conjunction with the Business Unit Director. For new and focus products, they shape the country wide marketing direction based on the global marketing strategy; creating plans that support global priorities and developing local commercial activities for each product or service. The marketing strategies they lead are designed to deliver impact and drive profitability. The person in role is required to develop collaborative and productive partnerships with colleagues throughout the business and with relevant marketing colleagues from the international cluster. In this leadership role, they have financial responsibility for the Marketing budget. They contribute to projects that move the business forward, such as product and business development. They strive to lead an innovative and best-in-class marketing function that leads the way and sets the direction in the wider marketing environment. The Marketing Manager is ultimately responsible for delivering financial results for their area of business as defined in the operating plan. Core Responsibilities Strategy and Planning Lead the development of annual strategic marketing plans for focus and core products using the Zoetis framework Build strategy alongside the Business Unit Director Create and execute plans that support customer engagement both on and offline  Create effective cross functional teams with Marketing, Regional Sales Managers, Medical teams, Engineering Teams and the field force to ensure continuous alignment of marketing programmes to the Business Unit activities and account plans Support Business Unit Director with monthly, quarterly and annual financial forecasting Use detail of promotional plans to develop, review and revise sales forecasting and inventory management, accounting for seasonal variations and market demand Complete the monthly forecasting process and actively contribute monthly forecast meetings with demand planning team – Commercial ownership of IBP tool. Determine and agree with Business Unit and pricing lead to the appropriate pricing structure to maximize sales and profitability. Consider value based pricing and market conditions Maintain expertise with the evolving portfolio of products, services, pricing, competition, market and industry trends. undefined Marketing Campaigns & Demand Creation Lead marketing campaigns that achieve appropriate impact, product positioning, market growth and profitability, with consideration for both the short and long term