Digital Marketing Analyst

Role Summary: We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively. Key Responsibilities: Partner & Customer Engagement Design and execute digital marketing campaigns to increase usage of the partner portal and mobile app. Develop compelling content (emails, banners, videos, toolkits) to promote key features and updates. Collaborate with partner teams to gather insights and create targeted outreach strategies. Internal Change Management Lead change enablement activities to drive adoption of internal digital tools (e.g., CRM, Dashboards, Automation tools). Identify employee pain points and develop interventions to overcome resistance to change. Plan and deliver engaging communication and training content tailored to user personas. Analytics & Reporting Track and analyze adoption metrics across platforms and audiences. Create dashboards and monthly reports with actionable insights for leadership. Use data to continuously refine campaigns and change strategies. Cross-Functional Collaboration Work closely with Product, Marketing, Sales, IT, and HR teams to align efforts. Act as the voice of the user, bringing partner and employee feedback into platform improvement discussions. Support user testing, feedback loops, and continuous improvement initiatives. Key Skills & Qualifications: 5+ years of experience in digital marketing, change management, or a communications-related role. Strong content creation skills — including copywriting, visual storytelling, and campaign management. Experience with digital tools like CRM systems, analytics platforms, and email marketing tools. Excellent interpersonal and communication skills; able to influence and engage diverse audiences. Strong analytical mindset with the ability to interpret metrics and measure impact. Familiarity with digital adoption platforms, employee engagement tools, or user onboarding strategies is a plus. Experience working in tech distribution, B2B environments, or partner ecosystems is advantageous. Key Skills What’s In It For You? Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle. Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses. Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program. Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed.