Associate Director - Strategic Marketing (Specialized Modalities)

Associate Director - Strategic Marketing (Specialized Modalities) Location: Hyderabad, India This is an office‑first role. Working together in person supports close, real‑time collaboration and team alignment, enabling us to deliver our best work. You will work primarily in the office, with the flexibility to work remotely for 40% of your time (two days per week). The actual location of this job is in Hyderabad, India. Relocation assistance is available for eligible candidates and their families, if needed. Intro Summary of the Role The Associate Director of Strategic Marketing is responsible for ensuring that Specialized Modalities (SPM) business strategy and key decision-making is “market led”, and for developing and executing promotional strategies to drive growth in their assigned business area (or modality) by raising awareness, generating demand and nurturing communities. Key responsibilities are 1) being an active player in the Business Platform strategic planning process, ie “where to play, how to win”, especially in market segmentation, crafting compelling value propositions, and in facilitating the development of new offerings; and 2) leading the creation of annual modality-specific marketing plans with campaigns to deploy the right message to the right audience, with a focus on production and dissemination of new content to drive customer engagement across the buying journey. Essential for success are strong strategic thinking, story-telling and messaging ability, execution skills, business acumen, and cross-functional collaboration. What You Will Get An agile career and dynamic working culture. An inclusive and ethical workplace. Compensation programs that recognize high performance. A variety of benefits dependent on role and location. The full list of our global benefits can be found here: https://www.lonza.com/careers/benefits. What you will do: Key Responsibilities (for assigned modality or modalities) Market Strategy: Facilitate the modality or Business Platform Strategic Planning Process, ensuring that decisions are “market-led” with high quality STP marketing (Segmentation, Targeting and Positioning) Identify and/or champion market and competitive intelligence exercises from across the organization to support market strategy Value Propositions: Understand customer needs Analyze the competitive landscape Create compelling and differentiating value propositions Source proof points for the highest performance value propositions Assure high quality value-based messaging in written content and collaterals, and where necessary provide hands-on messaging support Customer Segmentation & Targeting Drive the identification and segmentation of target markets Assist in setting criteria to prioritize customer segments based on potential value and alignment with business goals Support the Sales targeting process. Offerings Development: