LVL BU Marketing Manager

Career Category Sales & Marketing Operations Job Description Reports to: Senior Marketing Manager, AIN LVL Advance Brand Integration Role Summary The Marketing Manager will serve as an Amgen India (AIN)-based member of one of the U.S. brand teams within the Lifecycle Value Lab (LVL). This individual will partner closely with U.S. brand marketers and cross-functional stakeholders to execute brand tactical plans, with a focus on digital marketing, promotional content development, omnichannel campaigns, and customer engagement initiatives. This role will be responsible for the end-to-end development and execution of assigned marketing tactics, including promotional content creation, digital and media activation, congress-related marketing activities, and performance measurement. The individual will work closely with internal teams and agency partners to deliver high-quality, compliant marketing programs aligned with approved brand priorities. As an integrated member of the LVL marketing organization, this individual will participate in select brand planning and performance discussions, helping identify opportunities to improve tactical execution, customer engagement, and marketing effectiveness. Key Responsibilities Marketing execution and content development Execute defined portions of the brand tactical plan, ensuring timely and effective delivery of assigned marketing initiatives. Lead the development, adaptation, and execution of promotional content and marketing materials, including digital, media, field, and congress-related assets. Manage the development and refresh of marketing tactics such as websites, email campaigns, digital advertisements, sales tools, and other promotional materials. Partner with U.S. brand marketers, agencies, and cross-functional stakeholders to deliver high-quality marketing tactics aligned with approved brand plans. Support congress-related marketing execution, including promotional materials, exhibit content, customer engagement activities, and agency coordination. Manage assigned marketing projects from development through execution, including timelines, budgets, agency deliverables, and promotional review processes. Identify opportunities to streamline tactical execution, repurpose approved content, and increase operational efficiency. Omnichannel execution and performance optimization Execute omnichannel marketing initiatives across relevant channels, including email, websites, paid digital media, and field-based promotional activities. Coordinate with media, digital, and agency partners to support campaign activation, content deployment, and ongoing optimization. Support the execution of customer engagement programs, ensuring appropriate coordination of content, channels, audiences, and timing. Monitor campaign performance and customer engagement metrics to evaluate the effectiveness of assigned tactics.