Senior Product Designer

SENIOR PRODUCT DESIGNER

Join our rapidly growing AI startup as a Senior Product Designer and own the end-to-end product experience. This role is for an exceptional designer who can pair strategic UX thinking with hands-on execution, turning complex AI functionality into intuitive, accessible interfaces. You'll work directly with founders to define product design strategy and ship high-quality work independently.

Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc.

WHY THIS ROLE MATTERS

- Shape the user experience of a fast-growing AI platform

- Work directly with founders to define product design strategy

- Build design systems and processes that scale with our high-growth trajectory

We're seeking a rare combination of strategic design thinking, hands-on execution, and entrepreneurial drive to elevate our product design craft.

ABOUT THIS ROLE

Key challenges you'll solve:

- Design Velocity — Shipping high-quality product design work independently without external dependencies

- Customer Experience Gaps — Identifying and solving usability issues that impact customer success and retention

This is an opportunity to have outsized impact on the product while building expertise in AI product design at a scaling startup.

OUTCOMES EXPECTED

- Q1 Objectives: Lead a complete redesign of our product

- Year 1 Objectives: Establish design systems and processes that enable faster iteration and measurably improve the user experience

RESPONSIBILITIES

PRODUCT DESIGN & UX

- User Experience Strategy — Conduct user research and usability analysis to identify friction points and optimization opportunities

- Interface Design — Design intuitive, accessible interfaces that make complex AI functionality approachable for technical and non-technical users

- Design Systems — Build and maintain scalable design systems that enable consistent, efficient product development

- Prototyping & Testing — Create interactive prototypes and conduct user testing to validate design decisions

CUSTOMER COMMUNICATION DESIGN

- Onboarding Experience — Design seamless onboarding flows that reduce time-to-value and improve activation rates

- In-App Communication — Create clear, helpful UI copy, tooltips, empty states, and error messaging

- Help & Success Materials — Design in-product guidance and documentation that enable customer growth

REQUIREMENTS

PROFESSIONAL EXPERIENCE

- 4–6 years of product design experience with demonstrated end-to-end ownership

- Proven track record designing for B2B SaaS or AI/ML products with complex user workflows

- Portfolio demonstrating ownership of product design projects from strategy to execution

TECHNICAL PROFICIENCY

- Design Software — Advanced skills in Figma

- Prototyping — Experience with interactive prototyping tools and a basic understanding of HTML/CSS

CORE COMPETENCIES

DESIGN LEADERSHIP

- Strategic Vision — Aligns design decisions with business objectives and user needs