Head of Marketing - India

THE ROLE

We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.

WHAT YOU'LL DO

- Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail

- Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]

- Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement

- Test segments, subject lines, offers, and channels, and document results

- Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]

- Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity

WHAT WE'RE LOOKING FOR

Required

- 8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company

- Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)

- Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)

- Has written and A/B tested outbound copy

- Has owned a pipeline or revenue target jointly with Sales

- Reports on funnel metrics, conversion rates, attribution, and forecasts

- Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board

Nice to have

- Paid acquisition experience (search, paid social, retargeting, ABM advertising)

- Experience running events, communities, or partnerships that sourced pipeline

- Experience launching marketing in a new market, segment, or region

- Experience with product-led or sales-assisted motions

OUTCOMES

By 90 days

- $1.5M in qualified pipeline

By 12 months

- $10M in qualified pipeline

- At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline