SDR (Sales Development Representative)

SDR (SALES DEVELOPMENT REPRESENTATIVE)

Team: Monetization Location: Flexible / Remote Reporting to: Sales Director

ROLE OVERVIEW

The SDR qualifies enterprise demand and builds high-quality opportunity flow.

This role ensures pipeline quality before Account Executive engagement.

This is structured demand qualification, not mass outreach.

CORE MANDATE

The SDR is accountable for:

- Identifying qualified enterprise demand

- Conducting structured discovery

- Filtering high-quality opportunities

- Maintaining clean pipeline hygiene

POSSIBLE FOCUS AREAS

- CPG demand qualification

- Telecom demand qualification

- Enterprise (other verticals) qualification

ROLE IMPACT

- Higher close rates

- Reduced sales cycle friction

- Stronger pipeline predictability

- Improved AE productivity