Media Buying Lead

Job title: Media Buying Lead Location: Hyderabad Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com. About You Plan and lead programmatic media buying activities to secure, optimize, and govern high-quality inventory across DSP platforms. Own supply strategy, deal execution, and supply-side issue resolution to ensure delivery quality, brand safety, and performance outcomes are achieved consistently. Must Have Skills Programmatic Media Buying & Deal Management Supply-Side Optimization & Issue Resolution Brand Safety, Quality & Governance Controls Trading Team Leadership & Mentorship Good to Have Skills Supply Path Optimization (SPO) Advanced Deal Analytics & Diagnostics Cross-Platform Buying Strategy Minimum Experience Required 5–6 years of experience in programmatic buying, trading, or media buying leadership roles. Educational Qualification 15 years of full-time education is required Summary As a Media Buying Lead, you will own the programmatic supply strategy, managing PMP, PG, and curated deals to ensure high-quality, brand-safe inventory delivery. Your role involves resolving complex supply-side delivery issues, optimizing deal performance, and guiding Media Buying Managers on execution quality and optimization best practices. You will act as the supply-side authority, balancing performance goals with quality, governance, and brand safety requirements across all programmatic executions. Roles & Responsibilities Expected to be a Subject Matter Expert (SME) in programmatic buying, deal mechanics, and supply-side dynamics. Own programmatic supply strategy including PMP, PG, and curated deal setup, optimization, and governance. Secure high-quality inventory aligned to brand safety, quality, and performance requirements. Resolve supply-side delivery issues including under-delivery, inventory fragmentation, and bid loss. Partner with Media Buying Managers to guide execution quality, optimization strategies, and issue resolution. Monitor supply health, deal performance, and quality metrics across platforms. Align with Media COE Lead on buying governance, quality standards, and escalation management.