GTM and Product Generalist

GTM/PRODUCT GENERALIST

INTRODUCTION

Join Plotline as a GTM/Product Generalist and be at the intersection of strategy, product development, and market execution. This role is designed for high-caliber professionals from premier institutions who thrive in ambiguous, fast-paced environments and can drive business impact across multiple functions.

- Work directly with founders to shape product strategy and go-to-market execution

- Own critical business initiatives that directly impact revenue and growth metrics

- Be part of building a world-class SaaS platform with global ambitions

- Leverage your analytical and strategic thinking skills in a high-growth environment

We're looking for exceptional talent who can think strategically, execute tactically, and adapt quickly in our dynamic startup environment.

ABOUT THIS ROLE

1. Strategic Alignment Gap - Ensuring product development aligns with market needs and business objectives

2. Go-to-Market Execution - Bridging the gap between product capabilities and market positioning

3. Cross-Functional Coordination - Ensuring seamless collaboration between product, sales, marketing, and customer success teams

This is an opportunity to have outsized impact in a growing company and develop expertise across the entire org.

OUTCOMES EXPECTED

Q2 Objectives: Complete end-to-end ownership of 1 product launch or GTM campaign generating $50K+ pipeline

Year 1 Objectives: Contribute directly to $500K+ in new ARR through strategic initiatives and process improvements

RESPONSIBILITIES - STRATEGIC EXECUTION & ANALYSIS

Strategic Planning & Analysis - Conduct deep-dive analyses on market opportunities, competitive landscape, and business performance

Product Strategy & Coordination - Conduct customer research and market analysis to inform product priorities. Work closely with product and engineering teams to ensure market-driven product development

Go-to-Market Execution - Support development and refinement of messaging, positioning, and sales enablement materials

REQUIREMENTS

Professional Experience

- 2-4 years of experience in strategy consulting, investment banking, or high-growth startups

- Demonstrated experience with analytical problem-solving and strategic thinking

Core Skills

- Exceptional analytical and quantitative skills with ability to derive insights from complex data

- Strong communication and presentation skills for executive-level audiences

COMPETENCIES

Strategic Thinking

- Ability to see the big picture while maintaining attention to detail

- Develops frameworks and structured approaches to complex problems

- Comfortable with ambiguity and can thrive in fast-changing environments

- Balances analytical rigor with practical business considerations

Execution Excellence

- Takes ownership of projects from conception to completion

- Manages multiple priorities and stakeholders effectively

- Drives results through influence and collaboration rather than authority