Growth Lead

ABOUT MAVEN

Maven is the home for human expertise on the Internet. Our marketplace offers practical courses on the most important skills taught by top experts in your field. Think: learning AI Product Management from a product lead at OpenAI.

Our cohort-based model means engagement rates are 80%+ instead of the 5-10% from video-based learning. Maven's marketplace has 500+ live courses, and experts have earned $100M+ on the platform.

We've raised $25 million from Andreessen Horowitz, First Round, and a supportive network of industry angels.

ROLE OVERVIEW

As our Growth Lead, you will own growing and building our channels for supply and demand acquisition in these 3 major areas. You’ll spend the majority of your time on Lightning Lessons and add new growth bets every 6-12 months.

1. Lightning Lessons https://maven.com/free-lessons: This is our #1 channel for student lead gen with 300 new lessons published monthly, driving 20-30k new leads/mo at 1-2% conversion to courses with $0 spent on paid marketing. We run monthly live webinar series such as New on Maven https://maven.com/x/accelerate-your-career for new experts, lead co-branded partnerships series, and B2B series for L&D https://maven.com/x/ai-for-upskilling.

1. Run Lightning Lesson series end to end: campaign planning, positioning, comms, speaker enablement & social activation.

2. Acquire new distribution / brand partners. For instance, we’ve partnered with Clay http://maven.com/x/clay, Amplitude https://maven.com/x/ai-analytics-for-builders, and Lenny Rachitsky https://maven.com/x/ai-native-pm-lenny.

2. B2B: In the last 3 months, we’ve closed $500K+ in Maven for Business https://maven.com/for-business sales from 10+ pilot partners. These all came inbound, and include companies like Salesforce, Notion, Microsoft, Walmart, Cigna, Lattice, Expedia, Mozilla, and Guild.

- Own our B2B-focused L&D speaker series https://maven.com/x/ai-for-upskilling and turn it into a repeatable content engine that run at least quarterly.

- Build and manage the handoff between leads and sales: lead scoring, routing, and follow-up.

- Produce case studies with our lighthouse customers. You would work closely with our B2B sales lead on creation and distribution.

3. Social: Maven has scaled organically by tapping into UGC from our experts (the average expert has 25K Linkedin followers) and students. And, we have our own social presence on Linkedin (50k https://www.linkedin.com/company/maven-hq), Instagram (62K https://www.instagram.com/mavenhq/), TikTok (20K https://www.tiktok.com/@maven_hq), and X (19K https://x.com/MavenHQ).

- Activate experts to post on their social and promote their course/Lightning Lesson

- Manage our Maven social presence on to grow our brand and demand.

You will report to Ka Kei Ho https://www.linkedin.com/in/kakeiho/ (Head of Product) and work closely with Mona Huang https://www.linkedin.com/in/monahmz/ (Lifecycle marketing).

WHO YOU ARE