Global Product Marketing Manager-DXR

Job Title Global Product Marketing Manager-DXR Job Description Global Product Marketing Manager-DXR In this role, you will own and drive product marketing for the assigned Diagnostic X-ray (DXR) portfolio, shaping product positioning, value propositions and go-to-market strategies across the product lifecycle. Translate customer, clinical and competitive insights into compelling product narratives, effective sales enablement and market activation strategies that drive portfolio growth and commercial success. Your role: Owns product marketing for assigned Diagnostic X-ray systems and solutions across the lifecycle, including new product introductions, market activation, installed-base upgrades, replacement, and lifecycle programs. Develops product positioning, value propositions, messaging, and competitive differentiation based on clinical workflows, customer needs, market dynamics, and product capabilities. Leads the commercial marketing readiness for product launches, ensuring markets and sales teams have the required messaging, evidence, training, tools, and customer-facing assets. Engages with customers, clinicians, Key Opinion Leaders, and markets to capture insights and translate them into product messaging, commercial priorities, and future portfolio needs. Acts as a DXR product and market subject-matter expert, supporting sales teams in strategic customer opportunities with product expertise, competitive positioning, and clinical and economic value stories. Develops and maintains competitive intelligence for assigned portfolio areas, translating competitor products, claims, positioning, and market developments into actionable guidance for Sales and Markets. Partners with Product Management, Clinical, Regulatory, Service, Sales, and regional marketing teams to ensure customer-facing claims and materials are accurate, differentiated, clinically relevant, and compliant. Drives global-to-local activation, providing markets with adaptable campaign assets, sales tools, customer stories, and guidance while incorporating regional requirements and competitive dynamics. Identifies and develops growth opportunities across the installed base, including upgrades, replacements, software/features, and portfolio cross-sell opportunities. Tracks product marketing effectiveness and commercial impact, using market feedback, customer engagement, funnel performance, competitive developments, and business results to continuously improve activation. You are the right fit: A Bachelor's or Master's degree in Marketing, Business Administration, Sales, Product Management or a related field. 10+ years of relevant experience with a Bachelor's degree or 8+ years with a Master's degree in product marketing, brand management, B2B/B2C/B2G marketing or go-to-market execution in the medtech industry. Proven expertise in product positioning, portfolio management, product launches and integrated marketing strategies.