CRM Manager – Tide Credit

ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members globally and rapidly growing Over $300 million raised in funding 3,000 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the Team This role sits within Tide’s Credit CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact. Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value. What We’re Looking For We’re looking for a detail oriented, curious, explorative, and commercially focused CRM Manager with a strong background in CRM Marketing. You’ll have a proven track record of developing and executing CRM strategies that drive product adoption and increase customer lifetime value. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights. You’ll be equally at home building automations and working with immediate stakeholders to take the story of performance to the business. What You’ll Be Doing As CRM Manager – Tide Credit, you will: Inherit an excellent base line communications programme that you’ll be tasked to expand, drive and optimise through ever-increasing personalisation, segmentation and automation Lead the planning and execution of CRM strategies for Tide credit products, aligned with business objectives and growth targets Analyse campaigns and report out to immediate stakeholders on trends and recommendations. Use data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance Implement highly targeted strategies to optimise campaign performance and maximise member product adoption and lifetime value