CRM Manager – Subscriptions

ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members globally and rapidly growing Over $300 million raised in funding 3,000 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the Team This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact. Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value. What We’re Looking For We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value. You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights. What You’ll Be Doing As CRM Manager – Subscriptions, you will: Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets Use advanced data analytics to refine segmentation and personalise member communications Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value Apply predictive modelling and behavioural analytics to proactively reduce churn Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy What Makes You a Great Fit