Business Analytics Analyst

About CITI Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. Analytics and Information Management (AIM) Citi AIM was established in 2003, and is located across multiple cities in India – Bengaluru, Chennai, Pune and Mumbai. It is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. It identifies fact-based opportunities for revenue growth in partnership with the businesses. The function balances customer needs, business strategy, and profit objectives using best in class and relevant analytic methodologies. What do we do? The North America and APAC Consumer bank information management team provides reporting and business Insights support to help the business monitor/size the impact of various business strategies, campaigns and portfolio actions. The team helps the business take strategic decisions based on lots of data exploration, thorough understanding of business needs backed by structured thinking. Few notables among the multiple areas that we work in: Drive Strategic Business Solutions & Insights: Relevant insights to the business that can accelerate strategic decisions effectively pointing towards early data trends and their drivers Business critical Dashboards: self-explanatory and detailed dashboards to review the portfolio health with the business leaders with analytical backing of particular trends of interest Assessing Campaign Impacts: Understand the campaign setup and through data exploration get the actual campaign performance in terms of P&L. Using the data put together a solution to optimize the marketing spends based on campaign performance. Opportunity sizing: Help the business with sizing the impact of various regulatory / market / business / strategic changes to the portfolio Process Efficacy: Periodically review existing process and identify potential ways to streamline the process Business Intelligence Tools: Deploy existing reports to other advanced reporting platforms To achieve the best in class analytical solutions across business units we use the best in class tools and technology. The Business Analytics Analyst is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices.