Senior Web & Digital Optimization Specialist

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence. Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you. Visit our careers page to see what exciting opportunities and company perks await! Job Description: Develop, execute, and continuously optimize enterprise-scale web and digital optimization strategies aligned with Microchip’s business goals and digital roadmap. Conduct comprehensive technical, content, and website performance audits across Microchip website to identify opportunities to improve discoverability, crawlability, indexation, search performance, and digital visibility. Work closely with web, engineering, and content teams to ensure site architecture, website components, templates, and content follow established digital optimization and web best practices. Optimize web content and page experiences using Adobe Experience Manager (AEM) to improve content quality, discoverability, search performance, and user experience. Define, implement, and maintain technical website requirements, including robots.txt, XML sitemaps, website taxonomy, structured data/schema markup, canonicalization, hreflang, and other critical website signals. Leverage automated web crawling and Python-based analysis to proactively identify technical issues at scale, including crawl errors, broken links, redirect chains, indexation gaps, duplicate content, and page-level issues. Perform competitive analysis and digital landscape assessments to identify visibility opportunities, content gaps, emerging trends, and areas for improving Microchip’s digital presence. Monitor, analyze, and report on website, search, and digital performance, translating data into actionable insights and recommendations for continuous improvement.