Senior Performance Marketing Specialist

ABOUT THE ROLE

SpotDraft is looking for a hands-on Senior Performance Marketing Specialist to own and scale paid acquisition across search, social, and emerging channels, with a sharp focus on qualified pipeline, acquisition efficiency, and revenue impact.

We want an analytical operator with an AI-first mindset who combines deep performance marketing fundamentals with modern AI tools and automated workflows to build lean, fast, and scalable acquisition engines.

WHAT YOU’LL DO

- Scale Core Acquisition Channels: Lead the end-to-end strategy, execution, and ongoing optimization of Google and Bing search campaigns, alongside LinkedIn paid social programs that target legal ops, procurement, and enterprise buyers.

- Build AI and Automation Workflows: Eliminate operational drag by using LLMs, APIs, and no-code tools like Zapier, Make, or n8n to automate recurring reporting, ad copy generation, keyword discovery, and anomaly detection.

- Pioneer Emerging Ad Surfaces: Plan media budgets dynamically across high-performing channels, while actively designing structured experiments on emerging AI-native advertising platforms such as ChatGPT ads.

- Drive Experimentation and Funnel Attribution: Execute a disciplined testing roadmap across ad creatives, bidding strategies, and dedicated landing pages, while partnering closely with Marketing Operations to safeguard reliable attribution and full-funnel reporting.

WHAT WE’RE LOOKING FOR

- 3–5 years of hands-on paid acquisition experience, with a strong preference for candidates from B2B SaaS or complex enterprise environments.

- Proven multi-channel expertise: Demonstrated success managing high-intent Google Search campaigns and full-funnel LinkedIn Ads aimed at driving pipeline and revenue rather than vanity engagement.

- Practical AI fluency: A verifiable habit of integrating tools like ChatGPT and Claude into daily workflows to accelerate campaign research, analysis, and execution.

- Strong analytical rigor: Highly comfortable working with marketing attribution models, pipeline conversion metrics, and spreadsheet modeling to make data-backed budget decisions.

- High execution agency: Comfortable working in fast-moving environments, building acquisition playbooks from scratch, and independently driving initiatives from concept to launch.

- Bonus Points: Hands-on experience with workflow automation tools like n8n, Make, or Zapier, alongside familiarity with HubSpot and the legal technology ecosystem.

WHY SPOTDRAFT?

- Brilliant teammates—Work with some of the sharpest minds in legal tech.

- Expand your network—Interact with top founders, investors, and industry leaders.

- Real impact—Take ownership of projects and see your work in action.

- Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.

OUR CORE VALUES

- Our business is to delight Customers

- Be Transparent. Be Direct

- Be Audacious

- Outcomes over everything else

- Elevate each other

- Be Passionate.