Digital Merchandising Analyst

Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future. Summary of the role: The Digital Merchandising Analyst is responsible for optimising the Levi.com shopping journey across East Asia Pacific, driving conversion, sales and site performance through disciplined, data-led merchandising. The role leads the regional approach to product presentation, assortment visibility, site taxonomy, promotional merchandising and in-season trading actions, so that every market presents an accurate, compelling and commercially effective storefront. Working from the Global Talent Hub in India, the role acts as the merchandising partner to country eCommerce teams. It translates market priorities, seasonal product direction and promotional plans into clear site-merchandising plans that Site Operations can execute, uses web analytics and consumer insight to identify opportunities and recommend trading actions, and standardises merchandising practice across markets with a mobile-first lens. About the role: Onsite merchandising and product presentation Own the sort order, filters, site taxonomy, product ranking and attribution standards that shape how consumers browse and find product on Levi.com. Define merchandising briefs for the homepage, collection, category and campaign pages, including product selection, visual merchandising and the application of marketing stories and themes. Review and approve merchandising content weekly, giving Site Operations complete, approved and traceable instructions for execution. Set catalogue-quality expectations so product data, imagery and attributes support search, filtering and conversion, and escalate gaps to the owning teams. Apply a mobile-first approach to layout, product ranking and category presentation, and review the live site regularly to catch issues and opportunities early. Promotional calendar and campaign merchandising Own and co-ordinate the EAP Levi.com promotional calendar, aligning market, marketing, merchandising and pricing inputs. Plan the merchandising of seasonal launches, campaign moments and promotional periods, including product selection, placement, sequencing and message alignment. Provide Site Operations with approved promotional specifications and timelines, and confirm readiness ahead of peak trading periods. Partner with Country eCommerce Leads, Marketing and Planning to align promotional mechanics, inventory availability and traffic plans, and recommend actions that balance sales with margin and brand objectives. Review promotional performance after each major event and share lessons to improve the next one. Performance analysis, trading actions and optimisation