Content & Creator Manager - Influencer Marketing

We are looking for a dynamic Content & Creator Manager who understands the creator ecosystem and can work across influencer marketing, YouTube, content partnerships, and creator monetisation. The role will involve managing end-to-end influencer marketing initiatives while also identifying and developing new opportunities across Creator Growth & Monetisation (CG), YouTube channels, content IPs, and AnyCreator Stream (YouTube Live Streaming). The ideal candidate should be comfortable working with brands, agencies, creators, YouTube channels, and internal teams, with a strong understanding of how creators and content can be transformed into scalable business opportunities. This is a hands-on role that combines creator management, campaign execution, outreach, opportunity development, and ecosystem building. What You'll Do: 1. Influencer Marketing & Creator Management Manage end-to-end influencer marketing campaigns across platforms and creator categories. Work closely with creators and influencers for campaign briefings, content development, deliverables, timelines and execution. Identify relevant creators based on brand objectives, audience, content category and campaign requirements. Support creator negotiations, commercials, contracting and campaign coordination. Work closely with internal Influencer Marketing, Strategy, Operations and Account teams to ensure smooth campaign delivery. Build and maintain strong relationships with creators, talent managers and creator networks. Identify new and emerging creators who can be developed into long-term brand partners. 2. Creator Growth & YouTube Channel Development Support the growth of the Creator Growth & Monetisation (CG) business by identifying and onboarding relevant YouTube channels, publishers and content partners. Conduct outreach to YouTube creators, publishers and channel owners to explore potential partnerships with AnyMind. Evaluate channels based on content quality, audience, scale, monetisation potential and brand suitability. Identify opportunities to monetise creator and publisher ecosystems through advertising, brand integrations, content partnerships and other revenue streams. Build a strong pipeline of YouTube channels and content partners across relevant categories. Develop long-term relationships with creators and publishers beyond individual campaigns. 3. AnyCreator Stream & YouTube Live Support the development and growth of AnyCreator Stream, AnyMind’s YouTube Live Streaming solution. Identify and onboard relevant YouTube Live creators and gaming/content channels onto the platform. Build relationships with streamers and understand their content, audience and monetisation requirements. Explore opportunities for brands to integrate with live-streaming creators through sponsorships, branded integrations and customised formats. 4. Outreach & Business Opportunity Development Proactively conduct outreach to creators, YouTube channels, publishers, agencies and potential partners.