Senior Product Marketing Manager

ABOUT THE ROLE

We're looking for a Senior Product Marketing Manager to join Joist AI and become a vital bridge between our product and go-to-market teams. In this role, you'll be embedded directly in the Product teams to help shape the strategy to drive business objectives. You’ll translate complex innovation into compelling narratives that champion the customer and focus on value to make a real impact on the business.

As a core member of our marketing team, you'll work hand-in-hand with Product Management to shape how we bring new features to market, ensure our teams are armed with the knowledge they need to succeed, and empower customers to adopt and grow with our product. You'll be the "eyes and ears" of GTM—making sure everyone knows what is being built, when, and why it matters–and the “megaphone” for the PM team, making sure that we maximize product investments for the business.

WHAT YOU'LL DO

CORE RESPONSIBILITIES

Product Expertise & Collaboration

- Reinforce product-market fit through daily collaboration with Product Managers on new features and enhancements, in partnership with PMM leadership & marketing peers

- Become the master product SME for the GTM organization, deeply understanding PM goals, priorities, and challenges

- Serve as the connective tissue between product development and go-to-market execution

Launch Excellence

- Own the product launch process from planning through execution, driving cross-functional alignment and accountability

- Create predictable, scalable feature launches that generate excitement internally and drive market differentiation

- Partner with Product Management on discovery & pilot programs that validate feature value and gather early feedback

Messaging & Enablement

- Develop compelling messaging and positioning for new features that clearly articulate value to technical and non-technical audiences alike

- Ensure product knowledge is shared broadly across the organization through clear, accessible documentation

- Partner with marketing peers to design and deliver enablement programs for Sales and Customer Success teams

- Collaborate with Sales on demo flow design and updates that showcase product value

- Develop and manage a process for ensuring all messaging, enablement, and other market-facing content is always up-to-date

Cross-Functional Partnership

- Collaborate with Product, CS, and Marketing to drive adoption of new and existing capabilities

- Work closely with Product and Product Design teams on UX iterations, bringing the customer and market perspective

- Maintain a Voice of Customer program to inform product and messaging strategy

- Help translate competitive intelligence and market insights back to Product teams

WHAT SUCCESS LOOKS LIKE

- Launch Excellence: Predictable, scalable feature launches that consistently generate excitement among internal teams and customers while driving clear market differentiation