Partnerships Manager- Paytm Ads

About the Role

We are looking for a commercially driven Partnerships Manager to build and scale new monetization channels through strategic partnerships. The role will be responsible for identifying, negotiating, launching, and growing partnerships across third-party publishers, affiliate partners, advertising platforms, research companies, and other ecosystem partners. This is a hands-on role spanning the entire partnership lifecycle — from identifying the right partners and negotiating commercials to contracting, product/tech integration, launch, and ongoing revenue growth. The ideal candidate will have a strong understanding of digital monetization and have previously created or scaled revenue channels through partnerships, rather than simply managing existing partner relationships.

What You Will Do

1. Build the 3P Publisher Business Identify and build relationships with third-party publishers/platforms with monetizable inventory. Develop the partnership proposition, commercial model, and go-to-market approach for bringing publishers onto the platform. Evaluate publisher opportunities based on inventory quality, scale, monetization potential, economics, and strategic fit. Own the partner lifecycle from initial outreach and commercial discussions through integration, launch, and scale. Work closely with Product, Engineering, Ad Operations, Data, and other teams to onboard and scale publisher partners.

2. Build New Monetization Partnerships Identify and develop partnerships across multiple areas, including: Advertising / AdTech partners Third-party publishers Affiliate / commerce partners Market research and survey companies Demand- and supply-side platforms Other emerging monetization partners and platforms

3. Commercial Negotiations & Deal Closure Lead commercial discussions with prospective and existing partners. Structure commercials, revenue shares, pricing, and incentive mechanisms that create sustainable economics for both parties. Negotiate contracts, commercials, SLAs, and other partnership terms. Work closely with Legal, Finance, and other internal teams to close agreements and get partnerships live. Own the commercial relationship throughout the partnership lifecycle.

4. Grow and Monetize Existing Partnerships Develop relationships with existing partners and identify opportunities for incremental revenue and business growth. Track partner performance and identify opportunities to improve revenue, yield, volume, and margins. Build joint business plans with strategic partners. Identify new use cases, inventory, products, or geographies that can expand the partnership. Act as the commercial owner for the partner relationship.

What We're Looking For

Must-Have

7–10 years of experience in partnerships, business development, monetization, AdTech, affiliate, digital media, publisher partnerships, or related areas. Strong experience in building revenue/monetization channels through external partnerships.