Marketing Operations & AI Automation Coordinator

WHY BETTER. WHY NOW.

Better is rebuilding home finance as an AI-native platform—turning a process that once took weeks into something that can happen in seconds.

With over $110B in loans funded and $1.2B+ raised, we operate at real scale while rethinking how homeownership works from the ground up.

The category hasn’t caught up yet. That’s the opportunity.

POSITION OVERVIEW

We are seeking a Marketing Operations & AI Automation Coordinator to provide production, operational, and automation support for the Marketing team. This role goes beyond executing from approved templates: the ideal candidate can design, build, and maintain automated workflows across our marketing tech stack, reducing manual work, scaling content production, and improving reporting accuracy. This person will work closely with the Director of Marketing to identify where AI and automation tools can replace repetitive manual processes, while still executing day-to-day campaign production, asset management, reporting, and quality assurance.

PRIMARY RESPONSIBILITIES

• Design and maintain automated workflows across our tech stack, for example, Airtable-driven blog automation that publishes customized advisor content to our Duda website platform.

• Build and manage automations in Zapier or n8n to connect marketing tools and reduce manual handoffs.

• Set up and manage automated design production in Canva (templated, at-scale asset generation).

• Support project and workflow tracking in Smartsheet.

• Use GitHub, Claude Cowork, Supabase, and Vercel to support and maintain internal marketing tools and dashboards.

• Apply ChatGPT, Codex, and other AI tools responsibly to streamline content production, QA, and reporting, without wasting tokens or creating unnecessary accounts/tool sprawl.

• Monitor and report on campaign and website performance using Google Analytics.

• Support campaign production by formatting social graphics, email campaigns, presentations, flyers, advisor launch materials, recruiting one-pagers, newsletters, and partner marketing materials using approved templates.

• Prepare approved content for social media scheduling platforms, including uploading posts, formatting captions, organizing campaigns, verifying links, and tracking scheduled assets.

• Prepare weekly advisor and division email campaigns by updating advisor merge fields, organizing campaign versions, verifying links, tracking usage, and exporting reports.

• Maintain the company's marketing asset library through standardized file naming, folder organization, version control, asset archiving, and approval tracking.

• Prepare marketing adoption reports, campaign usage trackers, dashboards, milestone reports, and divisional activity summaries.

• Support Mortgage Advisor onboarding by preparing launch announcements, advisor bios, onboarding materials, headshot folders, and content calendars.