Manager/Senior Manager - Product Marketing

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY. Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com What will I be doing? Product Positioning – define and document product hierarchy, messaging, core market differentiation and create messaging for solutions and feature sets within our product, both for overarching brand and for the different stages of the customer journey Market & Competitive Intelligence – understand our target audience, competitors as well as general innovation relevant to our industry and its different verticals. Develop and iterate our ICPs. GTM Strategy & Product Launches – own and manage the GTM strategy for relevant product portfolio, including new product launches and major product releases, working closely with sales, product, customer success and adoption teams. Content Generation – deliver high-quality product marketing materials (brochures, sales decks, website copy, datasheets, battle cards, demo videos, marketing videos, etc.) to support demand generation campaigns, sales cycles, and product and features adoption. Demand Generation – support and work with our extended marketing team on lead generation activities, with messaging, collateral and ensure sales has appropriate follow up materials and enablement tools to execute on leads. Elevate, and eventually manage, a team of PMMs - create a culture of success and continuous improvement by mentoring, managing, and expanding the product marketing team, including establishing ambitious OKRs to keep the team strategically aligned. What skills do I need? Ability to understand complex technical products and translate them into marketing deliverables.